In addition to the personal Disney 100 years stamps, PostNL will release a Mickey Mouse stamp with 24-carat gold, in an edition of 1,000 pieces.
PostNL issues the stamp with gold Mickey Mouse on the occasion of the 100th anniversary of The Walt Disney Company. Disney is celebrating the special anniversary in many ways, including new films, festive events, exclusive Disney 100 products and special activities in the theme parks. On October 16, 1923, brothers Walt and Roy Disney founded The Disney Brothers Studio. Later the company name was changed, first to Walt Disney Productions and then to The Walt Disney Company. The media group is active in the fields of films, music, media channels, theme parks and consumer products. The basis of The Walt Disney Company is the production and distribution of successful content, including classic animated films such as Snow White, Bambi, The Lion King and – more recently – Frozen, Encanto, and Lightyear.
The company operates 6 theme parks worldwide (California, Florida, Paris, Tokyo, Hong Kong and Shanghai) and a cruise line (Disney Cruise Line). The group includes TV channels such as ABC and Disney Channel, streaming channel Disney+, sports channel ESPN and 10 regional TV channels and 71 local radio stations in the US. A separate division deals with consumer products, merchandising and licensing, including for children's books and comic strips. In 2004, The Walt Disney Company acquired the rights to the Muppets from Jim Henson. In 2006, Pixar Animation Studios (known for Toy Story and Finding Nemo) was acquired and in 2009 Marvel Entertainment (known for Spider-Man, X-Men and the Incredible Hulk), followed by Lucasfilm.