The phenomenon that is Postcrossing
You would think that classic postcards could hardly compete against Snapchat, WhatsApp and Facebook. But a growing fan base is proving the opposite. Postcrossing – an international phenomenon.
Even though there is also a website behind this latest communication trend, it is only used for relaying contact data. On post- crossing.com you can request an address to write to plus a postcard ID allocated by the site. Next you will receive the physi- cal address of a randomly selected mem- ber. You then send a real postcard to this person, who can be anywhere in the world. Once that person gets the card, they will register receipt. You as sender are then added to the address list and will in turn receive a postcard – and so it con- tinues. Once you become an active post- crosser, you’ll regularly receive mail from the farthest corners of the earth. The idea was launched in 2005 by a Por- tuguese postcard enthusiast. The millionth postcard was registered after just three years. Today the community has more than 600,000 members in over 200 coun- tries.
The comic illustrations on the three spe- cial stamps depict how people in Swit- zerland use Postcrossing to connect to the world.
Russia ranks rst in terms of membership, numbering over 80,000 postcrossers. At the other end of the scale are Tuvalu, for instance, with two members, or Papua New Guinea with just one. Switzerland is in 32nd place with 2,855 members and 323,463 postcards mailed.