Due to its geographical position, natural beauties embodied in spas, lakes, mountains and villages, and a large number of international cultural events, Serbia is constantly attracting more and more tourists.
The oldest tourist destination and the most visited mountain in Serbia, Zlatibor, this year marks 125 years of organized tourism, recalling August 20, 1893, when the tourist activity was established here. On that day, King Aleksandar Obrenović, at the public gathering near the spring of Zlatibor, Kulaševac, allowed for a fountain to be built and renamed the spring “King’s Fountain”, which even now provides refreshment to tourists of Zlatibor. This fountain is the first facility built on the mountain, the construction of which was followed by massive tourist visits and building of summer vacation houses.
At the beginning of the 20th century, another crowned head, King Peter I Karađorđević, came to Zlatibor to seek medicine, improve his health, and then rest. That was the time when the first hotel was built here - "King’s Fountain", as well as a bakery, and villas. During the interwar period, tourist facilities were being built on four locations: Ribnica, King’s Fountain, Palisad and Oku. Spending vacations on Zlatibor became a matter of prestige for the Belgrade gentry.
The post-war period brought union tourism, the construction of vacation houses and the hotel pearl "Palisad" in which the ruling government enjoyed spending time. Today, Zlatibor is a modern tourist place with a variety of events, apartment complexes and dozens of modern hotels, for a complete vacation experience all year long. A trendy destination, with an increasing number of foreign tourists, which is currently breaking the record of visits (270,000 visitors per year) in its 125-year-long history of tourism. The ski centre "Tornik" is located here, the biggest entertainment "Dino park", adventure parks, cave “Stopića” with tuff bathtubs, waterfall in Gostilje, “Old Village” museum in Sirogojno, narrow-gauge railway "The Šargan Eight" in the nearby Mokra Gora, etc. The main attraction, whose construction has recently started – is the panoramic "Gold Gondola", the longest single-lane cable car with 55 cabins that will soon connect the centre of Zlatibor with its highest peak, Tornik.
Motifs on stamp and envelope: photographs of TO „Zlatibor” and Nadežda Skočajić.
Expert collaboration: Vladimir Živanović, the Director of the Tourist Organization „Zlatibor”.
Graphic stamp processing: Nadežda Skočajić, Academic Graphic Artist.
