2024The Magazine Eesti Naine 100 - First Day Cover

Eesti Naine, the most beloved women’s magazine in Estonia, celebrates its 100th birthday this year! The first issue was published in May 1924, just before Mother’s Day. This was no coincidence – the custom of celebrating Mother’s Day was brought to Estonia by the brilliant Helmi Mäelo, mother of three and the first editor-in-chief of Eesti Naine.