Hello, world!
Local, reliable and cheap: starting in April 2026, Austrian Post will be offering its own mobile telephone service – YELLLOW.
The telephony business is not new to the post office: in 1895, at that time operating as the Austrian Postal and Telegraph Administration, it took over eleven private telephone networks. In 1996 this became “Post und Telekom Austria”, with Austrian Post being hived off from that in 1998. With YELLLOW, Austrian Post is returning to its roots in telephony, albeit nowadays this means mobile telephony. With its around 1,700 branches, YELLLOW is always on hand when you need personalised advice on mobile telephony and the internet. YELLLOW is there for everyone, connecting people via cheap, flexible tariffs without tying them into long con- tracts. Easy-to-understand products and a reliable network with LTE, 4G & 5G make YEL- LOW a good alternative to discount providers or to expensive premium service providers with confusing contracts that tie you in for long periods. Entirely in keeping with Austrian Post’s philosophy of “There, whenever you need us”.
The YELLLOW logo also slots nicely into the yellow branding universe, which comprises not just the postal service as a logistics company but also bank99 – giving Austrian Post three brands that enable it to position itself as a provider of essential basic services on the domes- tic market. With the eye-catching three “l”s, each one taller than the last, the brand name is inspired by the signal strength indicator on a smartphone display. The cheerful colours of the YELLLOW brand are reflected in the stamp, while the QR code will take you to the yelllow.at website.
